Privacy Policy

1. Introduction

Afford Equity, LLC ("Afford Equity," "we," "us," or "our") operates the AffordCRM platform, a client relationship management and communication service accessible at crm.affordequity.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services. We are committed to protecting your privacy and handling your data responsibly. By accessing or using AffordCRM, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the platform.

2. Information We Collect

We may collect the following categories of information:

Account Information: When you create an account or request a demo, we collect your name, email address, company or organization name, and other details you provide during registration or onboarding.

Phone Numbers: If you provide a phone number, it may be used for transactional SMS communications related to your account and services, such as appointment reminders, document status updates, transaction notifications, and customer support responses.

Client Data: Information you enter into the CRM about your clients, including names, contact details, notes, documents, and activity records. You are responsible for ensuring you have appropriate consent to store and use your clients' information.

Usage Data: We automatically collect certain information when you access and use the platform, including your IP address, browser type and version, device information, operating system, pages visited, time and date of access, and interaction patterns within the application.

Cookies and Tracking Technologies: We use cookies and similar technologies to maintain your session, remember your preferences, and improve platform performance. You can manage cookie preferences through your browser settings.

3. How We Use Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain the AffordCRM platform and its features.
• To send transactional and service-related communications, including SMS appointment reminders, document notifications, account or transaction status updates, and customer support responses.
• To authenticate your identity and manage your account.
• To provide customer support and respond to your inquiries.
• To monitor, analyze, and improve the performance and functionality of our service.
• To detect, prevent, and address technical issues, fraud, or security concerns.
• To comply with legal obligations and enforce our terms of service.

4. SMS and Phone Number Use

Phone numbers provided to Afford Equity are used exclusively to send non-marketing, transactional SMS messages related to a user's account and services. These messages include appointment reminders and confirmations, document status notifications, transaction or request status updates, and customer support responses.

We do not share SMS message content or phone numbers with third parties for their marketing purposes. Phone numbers are only shared with our SMS service provider under strict contractual agreements for the sole purpose of delivering transactional messages on our behalf.

Message frequency varies based on your account activity and transaction status. Message and data rates may apply. You can opt out of SMS messages at any time by replying STOP. Reply HELP for assistance.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share information in the following limited circumstances:

Service Providers: We work with trusted third-party vendors who assist us in operating the platform, including hosting providers, SMS gateway services, email delivery services, and analytics tools. These providers are contractually obligated to protect your data and use it only for the services they provide to us.

Legal Compliance: We may disclose information if required by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

6. Data Retention and Deletion

We retain your personal information for as long as your account is active and for a reasonable period thereafter (generally 30 days following account deletion) to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

You may request deletion of your account and associated personal data at any time by contacting us at support@affordequity.com. Please note that certain data may be retained as required for legal, regulatory, or legitimate business purposes, such as record-keeping obligations or fraud prevention.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to applicable exceptions.
• Portability: Request your data in a portable format where technically feasible.

To exercise any of these rights, please contact us at support@affordequity.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

8. TCPA Compliance

Our SMS communications are conducted in compliance with the Telephone Consumer Protection Act (TCPA). We obtain consent before sending SMS messages. You may opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. You may also request assistance by replying HELP. Message and data rates may apply depending on your mobile carrier and plan. Consent to receive SMS messages is not a condition of purchasing or using the AffordCRM platform.

9. CCPA Disclosures (California Residents)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Categories of Personal Information Collected: Identifiers (name, email, phone number), commercial information (account and transaction records), internet or electronic network activity (usage data, log data), and professional or employment-related information (company name, job title).

Purpose of Collection: To provide and improve our CRM platform, communicate with you about your account and services, and ensure the security and functionality of our service.

Your Rights: You have the right to know what personal information we collect, the right to request deletion of your personal information, and the right to non-discrimination for exercising your privacy rights. Afford Equity does not sell personal information as defined under the CCPA.

To submit a CCPA request, contact us at support@affordequity.com.

10. Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (TLS/SSL), secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Afford Equity, LLC
Email: support@affordequity.com
Address: 19790 W Dixie Hwy Ste 902, Miami, FL 33180

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Effective Date" at the top of this page and, where appropriate, notify you via email or through a notice on the platform. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.